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Hawaii Permanente Medical Group

Integrated Communications Campaign

Objective

HPMG is Hawaii’s largest and most diverse medical group with over 500 doctors and 60-plus specialties, led by physicians and providers dedicated to ensuring every Kaiser Permanente member receives the best care possible. HPMG physicians and providers are assiduous in their commitment to doing what’s best for each member and need ways to share their achievements in excellence, compassion and innovation while consistently attracting and recruiting the best physicians nation-wide.

Hawaii Permanente Medical Group

Inspiration

Hyperspective partnered with the medical group to embark on a dedicated branding and communication campaign that included a mix of videos, live events, and interactive technologies. In partnership and collaboration with HPMG, film projects and content-rich websites were developed to capture and share their passion and commitment to providing the best care for their members and Hawaii.

Response

Kaiser Permanente has ranked as the number one health plan in Hawaii and is among the top 25 nationwide, according to the National Committee for Quality Assurance’s 2013-2014 report. Through rigorous processes, HPMG continues to recruit the best doctors nation-wide. Key performance indicators relating to quality of care and member satisfaction show persistent success in meeting and exceeding goals, supporting HPMG’s mission to lead and deliver world-class care.

HPMG Recruitment Site

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